E-CommerceE-Commerce2025

Northwind Commerce

Headless commerce build with personalization, search and a custom merchandising suite.

Client
Northwind Retail
Duration
5 months
Team
6 specialists
Size
Medium Business
Northwind Commerce
The receipts

Measurable outcomes

+183%
Conversion rate
0.9s
LCP
+2.4×
Revenue per visit
−75%
Time-to-publish
The Challenge

Where they started

Legacy Magento store had 4.2s LCP, low conversion (0.9%) and limited merchandising flexibility.

Our Approach

What we shipped

Re-platformed onto a headless stack with edge caching, AI search and a custom CMS for merchandisers.

Highlights

What moved the needle

  • LCP cut from 4.2s to 0.9s with edge caching and image pipeline.
  • AI-ranked search lifted product discovery and add-to-cart by 64%.
  • Merchandisers now publish campaigns without engineering tickets.
Project gallery

A closer look

Northwind Commerce — shot 1
01 / 03
Northwind CommerceShot 1
Northwind Commerce — shot 2
02 / 03
Northwind CommerceShot 2
Northwind Commerce — shot 3
03 / 03
Northwind CommerceShot 3
"They didn't just ship a site — they shipped a growth engine. Conversion is up 2.8× and the team can merchandise without engineering."
Marcus Wei — CEO, Northwind Retail
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