StartupBranding2025
Verge Brand System
Identity, motion principles and a Figma-native design system.
Client
Verge Studio
Duration
10 weeks
Team
3 specialists
Size
Small Business
The receipts
Measurable outcomes
+2.1×
Design throughput
92/100
Brand consistency score
The Challenge
Where they started
A fast-growing studio with inconsistent visuals across product, marketing and pitch decks.
Our Approach
What we shipped
A cohesive identity, motion principles and a token-based Figma library plugged into code.
Highlights
What moved the needle
- Design tokens shared between Figma and the product codebase.
- Motion principles documented with reusable Lottie primitives.
Project gallery
3 shotsA closer look
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